The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Learning on the way
Agency: Sancho BBDO / Bogota
Client: ADN Category: Innovation - Innovation in Radio / Innovation in Radio
Travel Before It's Not Fun Anymore
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Flight Centre, Student Flights Category: Consumer - Advertising - Campaign / Advertising - Campaign
Learning on the way
Agency: Sancho BBDO / Bogota
Client: ADN Category: Innovation - Innovation in Radio / Innovation in Radio
Igugu
Agency: FCB 1886 / Johannesburg
Client: Cell C Category: Craft - Music / Sound / Music / Sound
GE Podcast Theatre presents The Message
Agency: BBDO / New York
Client: GE Category: Consumer - Branded Podcast / Branded Podcast
Sexy Times
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands Category: Consumer - Advertising - Campaign / Advertising - Campaign
Abraham Lincoln
Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá
Client: Farmatodo Category: Consumer - Advertising - Single / Advertising - Single
Back off Radio
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Roads And Transport Authority Category: Innovation - Innovation in Radio / Innovation in Radio
Conference Room
Agency: Bravo/Y&R / Miami
Client: Popclik Category: Craft - Music / Sound / Music / Sound
HUNT the TRUTH Podcast
Agency: Ayzenberg / Pasadena
Client: Xbox / 343 Industries Category: Consumer - Branded Podcast / Branded Podcast
Crime Night
Agency: BBDO Belgium / Brussels
Client: SBS Belgium Category: Consumer - Advertising - Campaign / Advertising - Campaign
Lucozade Energy Drink - Night Before the Project
Agency: Ogilvy & Mather / Johannesburg + Ogilvy & Mather South Africa / Johannesburg
Client: Lucozade Category: Consumer - Advertising - Single / Advertising - Single
Pandora Radio "Thumb Moments"
Agency: twofifteenmccann / San Francisco + Skunk / Los Angeles
Client: Pandora Category: Innovation - Innovation in Radio / Innovation in Radio
Beer Fest
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Flight Centre, Student Flights Category: Craft - Music / Sound / Music / Sound
My Last Day
Agency: Ogilvy & Mather / Amsterdam
Client: Amnesty International The Netherlands Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Igugu
Agency: FCB 1886 / Johannesburg
Client: Cell C Category: Consumer - Advertising - Campaign / Advertising - Campaign
Pedigree Give a Dog a Job
Agency: AMV BBDO / London
Client: MARS Petcare Category: Consumer - Advertising - Campaign / Advertising - Campaign
Read Better Stories
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group Category: Consumer - Advertising - Campaign / Advertising - Campaign
Cable Effects
Agency: Grey / New York
Client: DirecTV Category: Consumer - Advertising - Campaign / Advertising - Campaign
Kimmy Schmidt
Agency: Ogilvy&Mather / Paris + Entreprise / Paris
Client: Netflix Category: Consumer - Advertising - Campaign / Advertising - Campaign
Bluegrass
Agency: BBDO / New York
Client: PepsiCo / Mountain Dew Category: Consumer - Advertising - Single / Advertising - Single
Conference Room
Agency: Bravo/Y&R / Miami
Client: Popclik Category: Consumer - Advertising - Single / Advertising - Single
Procrastination
Agency: Impact BBDO / Dubai
Client: BHV Category: Consumer - Advertising - Single / Advertising - Single
Lucozade Energy Drink - Team Building
Agency: Ogilvy & Mather / Johannesburg + Ogilvy & Mather South Africa / Johannesburg
Client: Lucozade Category: Consumer - Advertising - Single / Advertising - Single
MashUp: The Birth of Modern Culture - Stolen Radio
Agency: One Twenty Three West / Vancouver
Client: Vancouver Art Gallery Category: Consumer - Advertising - Single / Advertising - Single
George Washington
Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá
Client: Farmatodo Category: Consumer - Advertising - Single / Advertising - Single
Wonderful Hold Music
Agency: Clemenger BBDO / Melbourne
Client: Myer Category: Innovation - Innovation in Radio / Innovation in Radio
Slurpee Sound Cups
Agency: Leo Burnett / Melbourne + Gusto Music / Melbourne + The Promotions Factory / Sydney
Client: 7-Eleven Category: Innovation - Innovation in Radio / Innovation in Radio
Drinkable Advertising
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Innovation - Innovation in Radio / Innovation in Radio
Procrastination
Agency: Impact BBDO / Dubai
Client: BHV Category: Craft - Music / Sound / Music / Sound
Orchestra
Agency: McCann Erickson Japan / Tokyo + MHz Inc. / Tokyo
Client: Suntory Holdings / All Free (Non-Alcoholic Beer) Category: Craft - Music / Sound / Music / Sound
Donated Voices
Agency: MullenLowe Singapore / singapore
Client: The National University Centre For Organ Transplantation Category: Craft - Music / Sound / Music / Sound
Beach Party
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Flight Centre, Student Flights Category: Craft - Music / Sound / Music / Sound
Dove - Self Conscious
Agency: Ogilvy & Mather / London + Gramercy Park Studios / London
Client: Unilever Category: CSR - Public Awareness - Campaign / Public Awareness - Campaign
No Escape
Agency: FCB Africa (Pty) Ltd / Joburg + Sonovision / Johannesburg
Client: The Lonely Road Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Rom Com
Agency: J. Walter Thompson Canada / Toronto
Client: Canadian Film Fest Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Doctor
Agency: M&C Saatchi / Geneva
Client: EPER Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Mummy Buy Me a Teddy Bear
Agency: Ogilvy & Mather / Singapore + Eardrum / Sydney
Client: The Life Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Little Baby Bonnet
Agency: Ogilvy & Mather / Singapore + Eardrum / Sydney
Client: The Life Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Ultimate Death Scene
Agency: The Works / Sydney + Southern Cross Austereo / Sydney
Client: Sea Shepherd Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Reborn Heartbeat Radio
Agency: Duval Guillaume / Antwerpen + Raygun / Brussel
Client: Reborn-To-Be-Alive Category: Non-Profit - Public Awareness - Campaign / Public Awareness - Campaign
Award:
2016 Radio Best of Discipline Pencil
Agency:
Sancho BBDO / Bogota
Client:
ADN
Title:
Learning on the way
Category:
Innovation - Innovation in Radio / Innovation in Radio
Annual ID:
RA16009G
Award:
2016 Radio Gold Pencil
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Flight Centre, Student Flights
Title:
Travel Before It's Not Fun Anymore
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16003G
Award:
2016 Radio Gold Pencil
Agency:
Sancho BBDO / Bogota
Client:
ADN
Title:
Learning on the way
Category:
Innovation - Innovation in Radio / Innovation in Radio
Annual ID:
RA16009G
Award:
2016 Radio Gold Pencil
Agency:
FCB 1886 / Johannesburg
Client:
Cell C
Title:
Igugu
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16012G
Award:
2016 Radio Gold Pencil
Agency:
BBDO / New York
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Consumer - Branded Podcast / Branded Podcast
Annual ID:
RA16006G
Award:
2016 Radio Silver Pencil
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Sexy Times
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16004S
Award:
2016 Radio Silver Pencil
Agency:
Wunderman / Y&R / Bogotá + Studios Machina / Bogotá
Client:
Farmatodo
Title:
Abraham Lincoln
Category:
Consumer - Advertising - Single / Advertising - Single
Annual ID:
RA16001S
Award:
2016 Radio Silver Pencil
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Roads And Transport Authority
Title:
Back off Radio
Category:
Innovation - Innovation in Radio / Innovation in Radio
Annual ID:
RA16010S
Award:
2016 Radio Silver Pencil
Agency:
Bravo/Y&R / Miami
Client:
Popclik
Title:
Conference Room
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16013S
Award:
2016 Radio Silver Pencil
Agency:
Ayzenberg / Pasadena
Client:
Xbox / 343 Industries
Title:
HUNT the TRUTH Podcast
Category:
Consumer - Branded Podcast / Branded Podcast
Annual ID:
RA16007S
Award:
2016 Radio Bronze Pencil
Agency:
BBDO Belgium / Brussels
Client:
SBS Belgium
Title:
Crime Night
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16005B
Award:
2016 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg + Ogilvy & Mather South Africa / Johannesburg
Client:
Lucozade
Title:
Lucozade Energy Drink - Night Before the Project
Category:
Consumer - Advertising - Single / Advertising - Single
Annual ID:
RA16002B
Award:
2016 Radio Bronze Pencil
Agency:
twofifteenmccann / San Francisco + Skunk / Los Angeles
Client:
Pandora
Title:
Pandora Radio "Thumb Moments"
Category:
Innovation - Innovation in Radio / Innovation in Radio
Annual ID:
RA16011B
Award:
2016 Radio Bronze Pencil
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Flight Centre, Student Flights
Title:
Beer Fest
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16014B
Award:
2016 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Amsterdam
Client:
Amnesty International The Netherlands
Title:
My Last Day
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16008B
Award:
2016 Radio Merit Award
Agency:
FCB 1886 / Johannesburg
Client:
Cell C
Title:
Igugu
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16021M
Award:
2016 Radio Merit Award
Agency:
AMV BBDO / London
Client:
MARS Petcare
Title:
Pedigree Give a Dog a Job
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16022M
Award:
2016 Radio Merit Award
Agency:
FCB New Zealand / Auckland
Client:
Paper Plus Group
Title:
Read Better Stories
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16023M
Award:
2016 Radio Merit Award
Agency:
Grey / New York
Client:
DirecTV
Title:
Cable Effects
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16024M
Award:
2016 Radio Merit Award
Agency:
Ogilvy&Mather / Paris + Entreprise / Paris
Client:
Netflix
Title:
Kimmy Schmidt
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16025M
Award:
2016 Radio Merit Award
Agency:
BBDO / New York
Client:
PepsiCo / Mountain Dew
Title:
Bluegrass
Category:
Consumer - Advertising - Single / Advertising - Single
Annual ID:
RA16015M
Award:
2016 Radio Merit Award
Agency:
Bravo/Y&R / Miami
Client:
Popclik
Title:
Conference Room
Category:
Consumer - Advertising - Single / Advertising - Single
Annual ID:
RA16016M
Award:
2016 Radio Merit Award
Agency:
Impact BBDO / Dubai
Client:
BHV
Title:
Procrastination
Category:
Consumer - Advertising - Single / Advertising - Single
Annual ID:
RA16017M
Award:
2016 Radio Merit Award
Agency:
Ogilvy & Mather / Johannesburg + Ogilvy & Mather South Africa / Johannesburg
Client:
Lucozade
Title:
Lucozade Energy Drink - Team Building
Category:
Consumer - Advertising - Single / Advertising - Single
Annual ID:
RA16018M
Award:
2016 Radio Merit Award
Agency:
One Twenty Three West / Vancouver
Client:
Vancouver Art Gallery
Title:
MashUp: The Birth of Modern Culture - Stolen Radio
Category:
Consumer - Advertising - Single / Advertising - Single
Annual ID:
RA16019M
Award:
2016 Radio Merit Award
Agency:
Wunderman / Y&R / Bogotá + Studios Machina / Bogotá
Client:
Farmatodo
Title:
George Washington
Category:
Consumer - Advertising - Single / Advertising - Single
Annual ID:
RA16020M
Award:
2016 Radio Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Myer
Title:
Wonderful Hold Music
Category:
Innovation - Innovation in Radio / Innovation in Radio
Annual ID:
RA16034M
Award:
2016 Radio Merit Award
Agency:
Leo Burnett / Melbourne + Gusto Music / Melbourne + The Promotions Factory / Sydney
Client:
7-Eleven
Title:
Slurpee Sound Cups
Category:
Innovation - Innovation in Radio / Innovation in Radio
Annual ID:
RA16035M
Award:
2016 Radio Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Drinkable Advertising
Category:
Innovation - Innovation in Radio / Innovation in Radio
Annual ID:
RA16036M
Award:
2016 Radio Merit Award
Agency:
Impact BBDO / Dubai
Client:
BHV
Title:
Procrastination
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16037M
Award:
2016 Radio Merit Award
Agency:
McCann Erickson Japan / Tokyo + MHz Inc. / Tokyo
Client:
Suntory Holdings / All Free (Non-Alcoholic Beer)
Title:
Orchestra
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16038M
Award:
2016 Radio Merit Award
Agency:
MullenLowe Singapore / singapore
Client:
The National University Centre For Organ Transplantation
Title:
Donated Voices
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16039M
Award:
2016 Radio Merit Award
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Flight Centre, Student Flights
Title:
Beach Party
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16040M
Award:
2016 Radio Merit Award
Agency:
Ogilvy & Mather / London + Gramercy Park Studios / London
Client:
Unilever
Title:
Dove - Self Conscious
Category:
CSR - Public Awareness - Campaign / Public Awareness - Campaign
Annual ID:
RA16026M
Award:
2016 Radio Merit Award
Agency:
FCB Africa (Pty) Ltd / Joburg + Sonovision / Johannesburg
Client:
The Lonely Road Foundation
Title:
No Escape
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16027M
Award:
2016 Radio Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Canadian Film Fest
Title:
Rom Com
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16028M
Award:
2016 Radio Merit Award
Agency:
M&C Saatchi / Geneva
Client:
EPER
Title:
Doctor
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16029M
Award:
2016 Radio Merit Award
Agency:
Ogilvy & Mather / Singapore + Eardrum / Sydney
Client:
The Life Foundation
Title:
Mummy Buy Me a Teddy Bear
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16030M
Award:
2016 Radio Merit Award
Agency:
Ogilvy & Mather / Singapore + Eardrum / Sydney
Client:
The Life Foundation
Title:
Little Baby Bonnet
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16031M
Award:
2016 Radio Merit Award
Agency:
The Works / Sydney + Southern Cross Austereo / Sydney
Client:
Sea Shepherd
Title:
Ultimate Death Scene
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16032M